A brand redesign communicating specialist expertise, in an approachable friendly way, to appeal to a predominately female audience. The main brand also housed two sub-brands ‘Birthfit’ & ‘Mumfit’ which also needed to work with the main brand in a cohesive manner. The brand also wanted to convey the integrated & holistic approach that they had developed as a complete wellbeing service. This was achieved by using the 4 ‘petal’ design which represents the different elements of their holistic approach which work together to provide a complete wellbeing programme.