Privacy Policy
Last updated: 17/11/2025
Michelle Freer Studio (“we”, “us”, or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and share your information when you visit or make a purchase from michellefreer.com (the “Site”).
By using our Site, you agree to the practices described in this Privacy Policy.
1. INFORMATION WE COLLECT
We collect information to provide a smooth, personalised experience and to fulfil your orders. This includes:
a) Device Information – automatically collected data about your device, browser, IP address, time zone, and interaction with the Site. This may include:
- Pages and products you view
- Referring websites or search terms
- Cookies and similar tracking technologies
b) Order Information – when you make a purchase or attempt to make a purchase, we collect:
- Name, billing address, shipping address
- Email address, phone number
- Payment information (processed securely by our payment provider)
Together, this is referred to as “Personal Information”.
2. HOW WE USE YOUR INFORMATION
We use your Personal Information to:
- Process orders, including payment, shipping, and invoices
- Communicate with you about your orders or account
- Screen for potential fraud and prevent unauthorised transactions
- Provide marketing communications if you have opted in
- Analyse and improve Site functionality, user experience, and marketing campaigns
3. THIRD-PARTY SERVICES AND DATA PROCESSORS
We use a combination of e‑commerce, analytics, security, marketing, and functional tools to operate the Site and provide our services. These services may process your Personal Information to:
- Fulfil orders and process payments
- Support user account functionality and login systems
- Send transactional and marketing communications
- Improve website performance and user experience
- Ensure security and prevent fraud
We only share Personal Information as necessary for these purposes. All third-party service providers are required to implement appropriate security and confidentiality measures.
4. COOKIES AND TRACKING
We use cookies and similar technologies to:
- Ensure essential site functionality (e.g., login, session management)
- Analyse Site usage and performance
- Deliver targeted marketing communications, where consented
You can manage or disable cookies in your browser settings. You may also opt out of targeted advertising through third-party tools, including:
5. SECURITY OF YOUR INFORMATION
We take reasonable technical and organisational measures to protect your Personal Information from unauthorised access, disclosure, alteration, or destruction.
6. DATA RETENTION
We retain your information only as long as necessary to:
- Fulfil orders and maintain accounts
- Comply with legal obligations
- Enforce agreements and protect our rights
You may request deletion of your Personal Information by contacting us at [studio@michellefreer.com].
7. YOUR RIGHTS (EU/EEA RESIDENTS)
If you are in the EU/EEA, you have the right to:
- Access the Personal Information we hold about you
- Request correction, update, or deletion of your Personal Information
- Object to processing of your data
- Withdraw consent at any time (without affecting the lawfulness of processing before withdrawal)
To exercise these rights, please contact us at [studio@michellefreer.com].
8. MINORS
Our Site and services are not intended for individuals under 16 years old.
9. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy to reflect changes in practices, legal obligations, or website functionality. The updated Privacy Policy will be posted on this page with a new “last updated” date. Your continued use of the Site constitutes acceptance of these changes.
10. CONTACT US
For questions about this Privacy Policy or your personal information, please contact us:
Michelle Freer Studio
Email: [studio@michellefreer.com]
Address: Unit 25477, PO Box 15113, Birmingham, B2 2NJ
