New Project Briefing Form

I have prepared this new client or project briefing form to streamline the design briefing process and to provide me the information and specifications to go ahead with your project.

I understand that there is a lot of information requested here, as I have tried to cover as many relevant areas as possible. If you feel any of the fields are not relevant to your business or project, then there is no pressure to answer every section in detail, however, please be aware that the more comprehensive understanding I have of your business, your vision and your required outcomes, the better I will be prepared to deliver a result that truly works for you!

If you have any questions about the briefing or would like to discuss anything about the project with me in more detail, just drop me a line so we can have a chat.

I look forward to receiving your new project brief and the opportunity to working with you on this creative journey!

submit a new branding project brief

Company Name

Your Name

Your Position/Title

Phone

Address

Country

Approximately when was this business founded and is it currently operational?

How did you hear about me?

Please give a short overview description of the project and the overall objective of the outcomes. *

Include a list of the expected deliverable required to complete the project. (e.g: logo, brand design, website, tri-fold brochure, business cards, corporate stationery, magazine, e-book etc)

Does your business have a current logo or brand identity

Please upload a jpg of your current logo files (if applicable)

Please provide the exact name of the brand and how it should appear. Please show capitalisation preferences & hierarchy of elements (e.g. part of the name needs to be emphasised and what acts as a supporting element)

Please provide (if applicable) brand strapline or selling line, to be displayed near or under the logo. If you don’t currently have one but would like to develop one during the design process, please specify this.

What are the audiences that this project is targeting, and how will they engage with it? (i.e. details of how the project will be distributed and seen by the audience)

What do you perceive are the values, characteristics or identifiable qualities that would appeal to your audience most? (e.g. approachable and fun attitude, partnered with a trustworthy, professional approach)

What is the single most important message or call to action you want your audience to get from the repre-sentation of your brand? (e.g. To give readers inspiration and enjoyment by showcasing the work of contributors and advertisers)

List your closest competitors or market leaders (including url’s if possible). *

How do you want your brand to differentiate from your competitors?

Can you in sum up in a sentence, your brand’s unique offering within the market?

Does your brand need to be incorporate any specific colours? If so, please detail. Preferably Pantone codes, hex values or CMYK values but descriptive colour names are also helpful (e.g: off-white, primary red, soft eggshell blue, dark aubergine purple)

Are there any images/symbols/icons/imagery that you feel sums up the brand or what it does?

Please give some examples of other brands which inspire a similar look and feel to what you aim for the brand (giving url’s or images if possible). Please also give details of what qualities you like about each example. (e.g. Example 1- “I like the colour palette and the fresh/energetic style of the graphics”)

Are there any design elements, technical or interactive features which you want included in the design?

Give the dates that each component of the project needs to delivered, listing the major milestones for each deliverable element and what dates they are required by.

What is you approximate budget for this project?

Do you have a domain name and/or hosting account for this project?

Please give any additional information which you feel will is relevant to the project which has not been covered by the previous questions.

Terms & Conditions

I agree to the terms and conditions of the Michelle Freer Studio

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Like to work with me?

If you would like to work together on any creative project, I’d love to hear from you! Please get in touch with an outline of your requirements and vision, and I’ll get back to you with my feedback and availability information.

Please note, I do have limited availability for new clients per year to make sure each client gets the attention they deserve. So please do drop me a line if you would like to book in a consultation to see if we can work together.

Design by Michelle Freer Studio

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